Shopify for independent fashion boutiques
Shopology works with independent UK fashion boutiques on Shopify, from the store itself to the emails, the social posts and the searches that bring customers in. We take on a select number of boutiques, each with its own day every week or month. Alongside the work, we talk with every one of them about strategy and the next opportunity, so the business keeps moving forward and the store never falls behind.
What we look after
The Shopfront
Building your Shopify store, then keeping it running.
New In
New stock goes live with titles, descriptions and search data done properly.
Window Dressing
Email, blog and social, written in your boutique’s voice.
Footfall
Getting found on Google, Pinterest and the AI assistants customers now ask.
The Little Black Book
Loyalty, and the customers who come back.
Stocktake
The housekeeping that stops a store going stale.
Who’s behind Shopology
I understand the reality of running an independent boutique because I lived it for 21 years. But my retail foundations go deeper than my own shop floor.
My career began in high street retail. By 18 I was the youngest store manager across Martin the Newsagent’s 1,200 branches, before moving on to manage stores for John Menzies and Superdrug. It didn’t take long to see that good retail runs on good systems. Superdrug seconded me to install its first EPOS system, and I later moved to head office as Store Systems Project Manager, leading the development of a new one.
When I left to run my own boutique, I built its website myself and was selling online years before most independents. When the pandemic hit, I launched Shopology to help other independent retailers move online.
In 2023 I closed the shop to give Shopology my full attention. Today I put that systems background to work on Shopify stores, email and marketing for independent boutiques, and I keep it practical, because I know what a busy week in a shop looks like.
Every client relationship starts with strategy. We look at what’s selling, what’s coming in and where the next sale will come from, and we agree the plan together. Then I do the work myself, so the person you talk strategy with is the person who makes it happen. I’m based in Dorset and work with boutiques across the UK.
Apps we recommend
Every app on our list is one we use or would put on a client’s store tomorrow. The list is short on purpose.
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