Marketing your fashion boutique is about showing your brand where your customers are, and if you are still ploughing your marketing budget into glossy magazine adverts then you are missing out. No matter what age or demographic your customers are, they are online and if your marketing strategy doesn’t include a range of targets then you won’t see the return on investment (ROI) that you expect.
Planning your boutique marketing
So let’s start with how you plan your marketing? Or maybe we should ask do you plan your marketing?
Mapping out your year, the collections you stock, and your target customers, will help you allocate your budgets in the right places. Only then can you look at where you spend that money for the maximum impact. A full page ad in a magazine is great to see and certainly has a part to play but is it more vanity marketing than targeting the right people and getting the right return? Above all is the investment measurable?
Where to market your fashion boutique
- Social Media
- Local Listings
- Search Engines
- Magazines & Print
- Local Collaborations
There are just so many options it seems overwhelming and knowing where to start or having the time to do it can appear even more daunting. Taking a step back from your business can be one of the most productive tasks you can do and often it is the one thing boutique owners don’t do. There are however easy options and some can have a positive impact on your search engine optimisation (SEO) meaning that your marketing can have longer term benefits for online orders and growing your online business through Shopify.