These are the apps we use and recommend for boutique stores. Some of the links are affiliate links, so we may earn a commission if you sign up, at no extra cost to you. We’d recommend them either way. Read our affiliate disclosure.
Shopify
The platform every one of our boutiques sells on, online and at the till through Shopify POS. Stock, orders and customers sit in one system across the shop and the website.
Omnisend
Email and web push for most of our boutiques. The automations do the steady work in the background: a welcome series, a reminder when a basket is left behind, a nudge after a first order.
Memberply
Memberply builds a members’ club around your regulars, with its own perks and a real reason to belong. It suits a boutique whose customers already feel like a community.
Judge.me
Product reviews, with the star ratings that appear in Google results. You can start on the free plan, which matters to a boutique keeping an eye on every subscription.
Rewind
Backups for your Shopify store. If an import, a theme edit or a bulk change goes wrong, Rewind puts it back.